Bula is a trusted brand across Europe. Our products are available in leading sports and outdoor retailers, making it easy for you to find quality gear wherever you are.
While vacationing in Fiji, two ski bums were inspired by the island's carefree spirit and greeting. The brand was established to represent their fun and unique lifestyle. "Bula bula" is a Fijian greeting that stands for "good life, health, and happiness" values that remain at the heart of the Bula brand. Over the past 30 years, Bula has grown into an international leader in winter headwear. Our initial hats and beanies have expanded to include base layers, gloves, socks, and sweaters.
Shopping may not be our favorite hobby, and if you feel the same we have a life hack for you: Start buying quality products that last you so long you don’t really have to think about shopping in the near future. Buy only what you need!
Transparency and collaboration are key principles that guide us towards constant improvement and the achievement of our goals. We hold ourselves accountable for the environmental footprint we leave behindus and strive to improve the wellbeing of people whose lives we touch throughout our operations.
Bula delivers products from the inside out, casual clothing for an active lifestyle all year round. Bula is the challenger - A clear alternative to market leaders. Bula triggers the desire for adventure - and makes everyone who wears the clothes feel young and free (whether you are or not).
You will find Bula products all throughout the European Sports market both on and offline. We are an including bunch and have an audience that wants easy access to our products. So go out there and you will find us in the nearest sports shop or online o none of the big players!
Bula is a brand that works in mysterios ways. You will find in the Bula history multiple world famous celebrities who have embraced the brand. From John Kennedy, Mats Wilander, Pernille Wiberg to the Swedish royal family are only a few who have been seen in Bula Beanines!
Bula has made a legacy collection picked from the great heritage material from the eightys. Conducted in a new fresh collection we bring the old goodies back to life. Patterns and colours build styles for those who enjoy living the good life.